Hasbro makes the NY Times for producing an infection-themed handheld game (RF-enabled for multiplay), then having marketing company Target promote it virally (login required), paying 1600 alpha pups
in Chicago to play it. [thanks, Techdirt]
Nice article, covering gender issues (they didn't bother infecting
any girls with the game) with games, as well as sociological ones: the mother of one targeted boy (Angel) is a newly minted Pentecostal Christian who banned the kids from tv. One of the (still) most dumbfounding statements:
The tiny playground at school gives him no chance to run, not that there is much time for it, anyway. Angel doesn't even get a chance to run at recess because his school is one of many that have eliminated recess.
I can only think it's great Angel's stepfather insisted his mother let him participate, since that sounds like setting the poor kid up the bomb for being another teen psychopath.
