Interesting Red Herring article on the guy behind the X-box (as much as is possible), Jonathon Blackley.
Once, when they were standing in line at the company cafeteria, Mr. Ballmer sneaked up behind them and bellowed, "It's the Xbox guys!"
"I almost peed in my pants," Mr. Blackley says. He looked over at [fellow X-box progenitor Kevin] Bachus, whose face went white, like someone who had just been caught in a crime. Mr. Blackley adds, "But at the same time, it was so motivating that he was showing everyone else there exactly who we were." As Mr. Ballmer moved closer, he joked more quietly, "Are you making any money yet?"
