Your competitor in the portable electronic book market has a trademarked name for their LCD sub-pixel font rendering (or the term you apparently prefer, color anti-aliasing). This gives them, consummate marketers that they are, an advantage, since your ebook software doesn't have [trademarked name for unpatented technology], it just has--you know--sub-pixel font rendering. You're known for some top-shelf products in media production, but your competitor is known for top-shelf products in... well... everything else, really. Rather than coming up with your own silly name for this freely reimplementable technology, do you debunk their trademark as an attempt to claim front-runner status on an old but increasingly useful technique?
Of course not. That would be silly.
